How We Design & Develop Our Products

Great Britain Union Jack Running T-Shirt

In terms of questions we are asked on a regular basis, there’s a few topics that seem to be regular occurrences.

Of those, we are constantly asked how we come up with the ideas for our new products, and how we develop our unique, vibrant designs.

Wonder no more, because here’s the answer!

For our licensed apparel, we work closely with our partners to ensure that the designs are both branded appropriately and current. We don’t want to be developing apparel for you that is no longer relevant. That’s not good for anyone!

We will internally begin brainstorming ideas, and yes, it is as fun as it sounds. Sitting round a table for an hour, coming up with a list of puns and relating them to characters and styles is not a bad way to spend a morning at work.

These are designed up, whittled down to a working amount, tweaked and put forward for development.

For our own designs, we listen and observe the UK running and cycling communities, picking up on key sayings and trends and trying to provide something that will be of widespread appeal to the relevant sectors.

We are keen to make sure Funky Sportswear remains at the forefront of the UK community for cycling and running. We know every product may not be for every athlete out there, but we are a brand built on sharing smiles while building products that are comfortable, vibrant and durable.

Now it’s your turn. Do you have an idea for a running vest, t-shirt, cycling jersey or pair of leggings you’d like to share?

Let us know by email at, by filling in a contact form on the online shop or by talking to us on social media. If we’re in to it, you just might see it.

Social links are below!

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